Many people think that WWDC is a holiday only for developers, and if you are a designer or a marketer, then you have nothing to catch there. Actually this is not true. Indeed, most will be relevant only to developers, but much will be useful not only to them.

In this article I will tell you how to navigate in the string of everything and share our experience with the conference materials. But first, let's talk a bit about what WWDC is.

ITKarma picture

Dub-dub di si

That’s how the name WWDC is pronounced or simply “Dub-dub.” This conference is for those who care about the fate of Apple products. Since 1983, they have introduced developers from around the world with software innovations and technologies. And also summarize the past year and share plans for the next.

For most people, the conference is associated with Keynote, where Apple talks about software innovations, for someone else, and with the Apple Design Awards, which award the best applications according to Apple experts. But the fun begins next. Within one week, Apple, a completely closed company, opens the veil of secrecy over the development and allows you to communicate with engineers and employees. For this, about 100 sessions are held, at which engineers talk about various aspects related to the announced new products and how to properly develop their products based on them. If there are not enough sessions or there are questions, then at the labs you can ask engineers any questions related to their projects or to only announced technologies. There are also many events, concerts, meetings and podcasts live.

If you want to plunge into the atmosphere, you can read the text broadcast of Yegor Tolstoy about a trip to WWDC 2017 or the guys from RedMadRobot last year .

But if earlier it was necessary to try your luck and get a ticket, fly to the USA, then in 2020 the conference became closer than ever. And Apple came up with that thoroughly.


Just look at Keynote and Platform state of the Union, which from a standard presentation from the stage and the change of presenters has changed into shows with epic transitions. The remaining sessions, although not so epic, but have become noticeably livelier and now look better online.

Where to watch?

But first, let's decide how to look.
This year, Apple updated their application well for developers and added the ability to view sessions directly in it. If for some reason the official application does not work, then the WWDC application for macOS is still relevant.

If the application is not for you, then everything is also accessible in the browser and all sessions can be viewed on the page in the portal of the developers.

As a rule, lectures contain quite a lot of general information, so most of them can be viewed in accelerated format or limited to viewing slides, notes and transcripts.

What to watch?

In order not to become attached to specific roles, we’ll go through the main stages of the life of any feature of the project:

  • Idea and hypotheses.
  • Design and prototyping.
  • Development and quality control.
  • Beta testing and release.

For each, we selected the top of the most interesting and useful sessions in our opinion.Let's go!

ITKarma picture


The development of a feature begins with an idea or hypothesis. The following sessions will help you get acquainted with the main innovations that can be used in products.

Design and Planning

After the idea survives, makes sense and begins to formalize its requirements, it is important to design and prototype.

We recommend that everyone who is responsible for this stage of work on the project see:

Also, all materials about the design are already lovingly collected by Apple:

Development and quality control

I don’t want to dwell on the developers in great detail. Traditionally, a lot of articles and guides will be written about WWDC for developers. A good review from Paul Hudson has already appeared and there are many links in his repositories on GitHub .

If you are interested in learning more details and innovations that were not shown in the sessions, start by looking at documentation changes , it’s also interesting to watch changes in the SDK if you want more structured data.

Testing sessions are compiled, as well as sessions for designers, in a separate section and in the selection "The suite life of testing" .

Beta testing and release

After developing a feature, it should be tested on a small audience and at the same time prepare marketing materials for the release, a description of the applications and the company.

Also at this WWDC, special attention was given to the work of Entreprise. A separate selection was taken under this direction and announced various interesting features in iOS. What does Local Push Connectivity cost, thanks to which notifications can be sent within the local network.

The updated section with review guidelines will also be useful.

Our top sessions on these testing topics:

The release is only the initial stage in the development of features. At this stage, we collect analytics and feedback from users, fix critical bugs, look at metrics that show that the criteria for the success of features are fulfilled or not fulfilled. As a result, new ideas and hypotheses appear that begin a new round in our development cycle.

Today @ WWDC

ITKarma picture

The innovation of this season is a small overview video for every day of WWDC. Thanks to which, in 8 minutes, you can quickly look at what happened during the past day.

But what if you need to support old iOS?

This is a great reason to review the sessions with WWDC 2 years ago.

As a rule, the introduction of new products in company projects is slowed down due to support for older versions of iOS, but at the same time it gives an occasion to review sessions and features of past years and improve current products. On the network and on the hub you can find many guides on this topic. Here are some good ones in my opinion:

  • Guides for viewing WWDC 2016-2019 by UseYourLoaf.
  • A selection of WWDC 2019 innovations from Patrick Balesters.

How to watch?

The amount of information is very much, and with each week after WWDC it becomes even more, as there are a huge number of articles and reviews on emerging technologies.

Surf is located between two elements: large, slow-moving businesses on the one hand and the windy, changeable world of new technologies and platforms on the other. That is why we need to constantly look for a balance, be aware of what is happening around and offer customers improvements that will help them stay on the wave.
For this, in addition to the constant development of features, it is important to try and look and try new technologies and approaches.

In order not to drown in the stream of sessions and not to look at the same thing for everyone, topics are distributed according to interests between developers. To do this, we have a separate channel in Slack and a pivot table in Google Docs.

Also, we additionally ranked topics by relevance to our projects and platforms.

After viewing the session, a small summary is written in Slack, utility is evaluated, what is interesting and what I would like to put into practice.

Sample review
Review Example

After watching more sessions, we gather as a whole iOS team, discuss topics and try on features and technologies for our projects that are shown and sorted depending on how much they fit into our current portfolio of projects and area of ​​interest.

Part of the results of last year’s brainstorm
Part of last year’s brain storm results

Discussing the iOS team is, of course, good, but without the support of the sales department, designers and analysts, the new products are unlikely to reach the release. To do this, we hold a general studio meeting where we talk, discuss new products and try on our projects without technical details.

It took us about a month to complete the above procedures last year: 2 weeks for viewing sessions, 1 week for discussion and selection of topics, a couple of days for a general brainstorming session and presentation of the results. Thus, we extended the WWDC holiday in our company for another month after its completion, we received a large number of ideas for new features for integration into our projects and plans for internal research.

We hope that our guide will help you get acquainted with the latest innovations presented by Apple and showed that WWDC can be useful not only to developers. And if you are a developer, send it or tell your colleagues about the sessions.

Enjoy your viewing!